Shrek 2 dvd

Shrek 2 dvd

The Shrek 2 dvd doesn't just contain the film, but also special features , such as interviews with the cast, more than 15 games and music videos from scenes in the film.

This bonus feature to the dvd increases consumers interactivity, as they can get involved with activities relating to the film, such as 'Save Fiona' and 'Find Puss in Boots' and also 'Vote for your favourite character' in the singing competition 'Far Far Away Idol'. The interviews with the cast encourages the audience to feel more connected to the film, as they are familiarising themselves with the characters (actors providing the voices) therefore their relation to the film is increased.

As the dvd targets mainly children, working with their favourite characters to complete game tasks and other special features helps to build their interactivity with the film and also makes them feel more involved. Children are also more likely to find greater enjoyment in visiting 'Shrek's music room' than most adults would. However, the film maker's commentary and the technical 'Sneak Peak from DreamWorks Animation' allows adults to see that it is a childfriendly dvd, and also encourages customer loyalty as they will be satisfied to buy their children other dvds from DreamWorks Animators.

The quote 'Created exclusively for the dvd' makes consumers feel as though they are gaining a lot more from buying the dvd and provides the audience with a sense that the special features were created especially for them in order to increase their interactivity.

On the dvd home menu, there are a selection of choices for the audience to pick from, such as

• Play the film
• Scene selection
• English subtitles
• Widescreen viewing

By being able to select which scenes to watch, this is a non-linear viewing style, which replaces the linear viewing of films on video tape or at the cinema. However, the optional widescreen viewing tries to create a cinematic experience for the audience, and the addition of subtitles makes it easy for younger children to follow what the characters are saying.

Key Concepts of Theory

Proliferation - extended choices/features to the dvd

Interactivity, Non-linear, flexibility/convenience, vertical intergration