Playstation 3

Playstation 3

The Playstation 3 has been labelled by Sony as 'cutting-edge' technology and a 'revolutionised system'. It's sleek and stylish design makes it an attractive product and a 'must have' as the latest gaming technology.

The features of this product are very beneficial for consumers/gamers, as the advanced technology provides a wider range of options to use the PS3 for and the high quality makes it a more immersive experience for the audience. The features of the PS3 are:

Remote Play - Consumers can play games across the PS3 and PSP via Wireless. You can play music and video files, as well as accessing the Internet.

PS3 system Home Menu - Photo, Music, Video, Network and Friends. You can also use the Slideshow and Photo Album, which creates a montage of your images. The Home Menu is very simple and easy to use, keeping consumers content and also looks very much like an internet selection page.
Music and Video - Can listen to music or watch trailers for movies and games.

It is the replacement for Playstation 2, and a competitor with Microsoft's Xbox 360 and Nintendo's Wii.

Games - Has a huge storage which is great for storing files but also saving games.

The High Definition imagery make games more realistic.

The characters are, imaginative and believable. The visuals of lifelike worlds and vivid characters form realistic and immersive gaming.
Blu-ray Disc - More data can be squeezed onto a Blu-ray Disc (BD), even though it's the same size as a traditional DVD, which makes it ideal for High Definition.

Real time processing - the graphics, sound, physics are worked out as events in the game actually happen - in 'real time', which again make the game seem more realistic.

Accessories -

S VIDEO cable

Component AV cable

HDMI cable

AV cable

Blu-ray disc remote control

SIXAXIS Wireless controller

This is also known as Vertical Intergration, as the additional products encourage consumers to invest in them to benefit their gaming experience, therefore Sony make more money.

AUDIENCES

The main target group are teenage males and young male adults, as these are the audiences who mostly invest in gaming products. However, an interview with one of Playstation 3's producers said that the product is also aimed at Playstations fans/devotees, as they are likely to invest in the latest Sony technology due to customer loyalty. The product also targets working males who are fairly wealthy, as the Playstation 3 is quite expensive, but also because the stylish and sophisticated design makes the Playstation 3 an attractive product to young, stylish men.

INSTITUTIONS

The main profitting institution is Sony, their product is mass marketted and very popular, but they also advertise their other products such as PSP and accessories to work with the PS3.

EA Games are also benefitting, as their games are being marketted on the website.

CONCEPTS of THEORY

Personalisation, Quality, Convergence, Vertical integration

Making a Film

Digital video cameras and home editing software

The digital video camera is small, light, portable, affordable (ranging from £150 - £400) and their quality of filming is of a high standard. The digital video camera is becoming increasingly more popular and widely available, which is beneficial for ammateur film makers and for home use, where digital video cameras are replacing the old fashioned camcorders, which were much larger and combined the camera with a VCR tape.

Examples:

Panasonic NVGS27B Digital Camcorder:

30x optical zoom

Small - fits comfortably in one hand

Joystick control - easily operate all basic functions with one hand

Icons representing different features are displayed on the LCD monitor

JVC GRD728EK Digital Camcorder:

28x Optical Zoom (800x digital zoom)
2.7" LCD Screen
Auto light
Widescreen recording
Image stabiliser
DV output
Long Play
Camcorder Weight: 410gms

The digital video cameras (DV), capture and store video in digital formats known as DAT (digital audio tape) When footage is made using the digital video camera, it can be edited on the computer or embedded into multimedia documents, such as Youtube, by connecting the camera to a computer using a USB lead.

By being able to connect the camera to a computer, consumers can upload the footage and then create short films or video clips using

editing software like Ulead VideoStudio or Adobe Premiere. This is a great and convenient way for Amateure film makers to produce short films, as the software and digital video cameras are affordable and easy to use. They can then upload their films onto independant film websites like http://www.ifilm.com/ or www.fxhome.com. The other benefits of being able to upload videos onto the computer are for audiences to post their videos on popular video site YouTube, where they can share and consume the media, but also once the footage is uploaded onto the computer, it can be burnt onto a dvd and consumed via the tv using an audio-video cable.

The digital video cameras target a wide audience, as it can be used for hobbies, such as producing films or for leisure, such as filming holidays and families. The portability makes it convenient for carrying the camera around and they are also very light. Most of the modern cameras are of extreme quality in sound and picture and contain additional features such as special effects therefore the consumer feels as though they are getting more for their money.

CONCEPTS of THEORY

Portability, Miniaturisation, Personalisation, Quality, Diversification

Vertical Intergration - by purchasing a camera from compnaies such as Sony or Panasonic, customers are more likely to maintain customer loyalty and purchase other products from the same company.

iPhone - Converged Technology

The Apple iPhone

What is the iPhone - The iPhone is a multimedia/internet enabled phone defined as a 'Revolutionary mobile phone as the phone converges most of today's modern technologies:

Widescreen iPod
Internet device with wireless connection
Camera
Touch screen controls - virtual keyboard and buttons
Select the order you listen to voicemails
Text and multimedia messaging
Bluetooth

The iphone is a Quadband GSM phone. The new phone means that consumers have nearly all the latest technologies converged into one small, handheld device, making it an extremely beneficial purchase. The iPhone is replacing the Smartphones, previoulsy created by Sony Ericsson, which acted as the complete personal organiser. However, the phone probably won't replace iPods, as the iPod is so popular among consumers and they enjoy having the device separately, but on the other hand, with the iPod combined within the phone, it isn't neccessary for consumers to need both the iPod and iphone.

The convergence of technology in the iPhone, allows consumers to store and watch music, videos, tv shows on the 3.5 wide screen. The internet features Safari , the most advanced web browser on a portable device, which includes built-in Google and Yahoo! search. You can read a web page while downloading your email in the background. The keyboard is predictive, so it prevents and corrects mistakes, making it easier and more efficient to use than the small plastic keyboards on many smartphones. The iPhone's large memory also allows data to be stored according to the consumer's priorities e.g. music or photos.

AUDIENCES
The target audience for the iPhone is probably teenagers and young adults, who are already familiar with using many of the phone's features, such as the i-pod and internet. The phone also targets Apple's loyal consumers, as their expectations of the 'revolutionary phone' will be achieved due to the wide success of the iPod. The phone is also popular among working adults, as they can keep organised using the phone's personal organiser whilst listening to their favourite music or watching video clips at the same time when travelling to/from work.
INSTITUTIONS

The institution involved in this product is Apple, and they will receive huge profits from the iPhone as it is stylish, attractive and a revolutionary new technology. The iPhone is likely to take in huge profits, not just because it is the latest 'gadget', but due to Apple's successful reputation as seen in the iPod. There has been lots of distributing of the phone, the first advertisement taking place at the Academy Awards - a hugely popular ceremony. They also used celebrity endorsement to market the phone and showed clips of them answering the phone on the Apple website.


CONCEPTS of THEORY

Immediacy, Portability, Personalisation, Quality, Flexibility/Convenience, Convergence, Vertical integration.

Fan Website

Gilmore Girls Unofficial Fansite

A fansite is a website created and maintained by fans or devotees interested in a celebrity, show or a particular cultural phenomenon, such as a movie, comic, band, or game.

Fansites may offer sepcialised information on the subject e.g.

• episode listings
• biographies of cast/characters
• pictures or screensavers
• download or watch trailers/cast interviews
• links to similar fansites
• the chance to talk to other fans
  

The majority of fan websites feature things such as discussion boards, polls, and news, which helps consumers to feel involved and also keeps them up to date with the product/subject. Television fan sites, such as Eastenders usually contain storyline plots also known as 'spoilers' in the discussion forums.

A fansite doesn't replace anything, but it gives fans the chance to create and devote their own website to their interest. The fansite I looked at was made by fans of an American TV show called 'Gilmore Girls'. The website has a navigation section, where it offers:

Main Cast & Characters Episode Guide Recent News Show Spoilers Images & Photos
Weekly Ratings Featured Music Message Board Chat Room Fan Extras Show Fashion
Fun & Games Mailing List Gilmore Girls FAQs Related Links Link This Site Site Info. Contact

The website is involved with Google, as it markets the site with search engine links. This benefits Google, as consumers are encouraged to use it to search more into the programme.

AUDIENCES

The site targets niche audiences and the homepage has loads of posts from fellow fans, who leave comments about the show and themselves. There is also a forum, in which fans can take part in discussions about the show. There is also a 'Shout box', where viewers leave their name, email address and their 'shout' (comment). They can also add an icon, which is personalisation. Fansites create a community/bring together niche audiences, who can share their opinions and interests in the site topic. The fansite i looked at features 'Show Fashion', which is enticing for the audience as they can copy their favourite characters styles. The amateur sites often offer a lot more than the official sites, although the layout and design is a lot simpler.

CONCEPTS of THEORY

Interactivity, personalisation, Diversification, Narrowcasting

Podcast

Heart Breakfast podcasts

A podcast is a media file, often from a radio show, such as interviews with celebrities, which is distributed over the internet for playback on portable media players and computers in a non-linear format.

The term "podcast" comes from the combining of the name of Apple's portable music player, the iPod, and broadcast, as often when downloading a podcast, it plays on iTunes.

The podcasters' web sites offer direct download or streaming of their content automatically.

It can be looked at that podcasts may replace radio, as consumers are able to download episodes of radio shows, without having the listen to the whole show. For example, the Heart Breakfast podcasts enables listeners to download the 'funniest bits' of the show, as well as interviews with celebrities. Viewers have to subscribe to the website in order to get the latest podcasts 'delivered' to their computer, and Heart describe it as 'It's a bit like getting a magazine delivered to your door, but with audio'. However, in order to subscribe, you must first download the programme iTunes, which markets the Apple institution as they have teamed up with Heart to deliver to consumers to latest technology. The programme iTunes also has a wide range of podcasts that are free and due to them covering a wide range of subjects/topics, they can appeal more directly to niche audiences.

The easy access of podcasts makes it appealing to many audiences, particulary teenagers and working people. As it is easy to download podcasts and then transfer them to an iPod, there is a large appeal to teenagers. They are also in control by being able to skip through parts of the podcast they don't like (Non-linear), where as they wouldn't be able to do that on the radio. The appeal of podcasts to working people is that they can listen to shows they may have missed.

CONCEPTS of THEORY

Proliferation, non-linear, immediacy, flexibilty/convenience, personalisation

Vlog

A Vlog is a blog that includes a video. Whereas Blogs are used as online diaries where other viewers can read what the consumer has written, Vlogs combine an embedded video or video link with it. This can be of a video that they have made themselves, or celebrity videos, such as music videos.



This is the music video for Ok Go's 'Here it goes again'. It is placed on YouTube for free viewing, where viewers can leave their comments and responses, with a link to their video page and it also has the time of how long ago the comment was posted. This enables the consumer to keep a track of how often their video is viewed and how popular it is by the number of responses.



YouTube is the most popular Video blogging site, as it it used by millions of people world wide. It's free access, easy to use and immediacy make it very popular among consumers and the site targets a wide range of people, from children to adults. Consumers can upload videos they have created or clips that they have recorded on their phone onto the YouTube site, which allows many people to view their video and give them feedback, by leaving comments below.

YouTube is a particularly useful site for aspiring film makers, as it is a convenient way to get their videos noticed. There is a channels section for Commedians, Directors and musicians, and these are members who post a series of videos, making it easy for them to get noticed. The site also arranges the videos into different catorgories, making it easy for viewers to find niche channels or you can search for a video if you know it's title.

Consumers can freely watch the videos on YouTube, but they can also sign up to the site, where they can then upload and watch 'My videos', save their favourite videos, and create playlists. A community is created by consumers finding, joining and creating video groups to connect with people with similar interests, where they can comment and reply on eachother's videos.

As well as being able to watch and upload videos on the site YouTube, the website now allows consumers to upload and post videos via Myspace - a popular website among teenagers. To be able to upload videos however, you must sign up to the site, but this is free and easy so consumers aren't desuaded.

MEDIA TEXTS or CONTENT
Email, video embedded codes

CONCEPTS of THEORY
Interactivity, personalisation, diversification, online surveillance, narrowcasting
Democratisation - YouTube is used worldwide

Myspace

Myspace is a world wide internet site that allows consumers to create and customise their own profile page for their friends and other people to view. Consumers can leave blogs on their site, which replaces the older blogging sites that were used just for keeping online diaries, as now consumers can add pictures, insert music onto their page, write an 'about me' section write their favourite bands, music, shows, books etc and there is an options section for viewers to add you as a friend or send a message. Consumers can also leave comments on the persons homepage.

AUDIENCES

The Myspace blog relates to all audiences and social groups, although it is more widely used amongst teenagers and young adults. It is also used by bands to promote their music, and some popular TV shows, such as Skins have a myspace to market the programme.

The audience have so many options for what they can do on myspace, but it is mainly used to chat to friends and put pictures, videos and keep blogs. The myspace i chose to use for a case study is an American male's, with the myspace name Belegarth. Audiences can choose the name they would like to appear above their picture on their profile, as well as a slogan and details of their age and gender. This person has a selection of picture slideshows, which enables him to put a number of pictures onto his home page and they play in a slideshow format. He also has an 'About me' blurb, which gives details of his hobbies.

There is a friends section on the home page, which allows consumers to have links to their selection of top friends' webpages and also displays their picture and name. It is only possible to leave a comment if you are a friend of the person's home page, but everyone can view the comments. On Belegarth's homepage in the comments section, people have posted pictures and this can also be used to advertise gigs if bands choose to post flyers on the webpage.

The other option consumers have on Myspace, is to upload videos, and you can only do this by uploading a video via 'YouTube' - this promotes and markets the website as consumers are encouraged to use it. The Myspace i used for a case study had a video on their homepage.

MEDIA TEXTS or CONTENT

The media involved in the Myspace site is video clips of the consumer posted via YouTube, blogs, and artist Redman.

CONCEPTS of THEORY

Interactivity, Personalisation, Convergence

Online Newspaper - The Sun

The Sun newspaper online

The website for the Sun newspaper can be looked as possibly replacing the printed newspaper, because you can read all the latest news stories online, plus sports news, as well as get a lot more out of the website. Readers can 'join discussions' and post comments on each news story and there are even EXCLUSIVE news stories on the website. The site is non-linear, as viewers can choose which stories they want to read and in which order, as well as surf around other aspects of the site.

There is a 'Sun Justice' section on the site, which names and shames yob vandels, has information on crime stoppers as well as rape victim hotlines. Viewers can watch videos of criminals and video reports - something they wouldn't be able to do just reading the paper. There are 'Sun discussions', which encourages online viewers to get involved and voice their opinion on crime.

AUDIENCES

The website relates mainly to adults from a variety of social groups. Men are targetted with the sports, wrestling and motors sections, as well as the page 3 and 'Superbabes' sections. The website also targets showbiz fans, who are interested in the latest celebrity news. The targetting of women on the website is shown through it's 'Woman', dieting and real life sections. The advertising of Bingo, Casino, Poker and Betting targets the gambling section of society. There are also sections to target travellers/holiday makers, such as Travel and Sun City - a clever play on words of the popular action film 'Sin City', which readers will be familiar with.

The audience are offered a lot more with the online website of the Sun, as they can watch videos, download podcasts, play games online, share their views by posting comments and joining in with discussions and watch 'Deidre's video casebook' as opposed to reading it.

There is a lot of audience interactivity, as they are encouraged to enter competitions online, play games, watch videos and read the news stories, send in video clips and stories and join discussions by signing up to 'My Sun' - making viewers part of the Sun community. There is also 'Sun mobile', where readers can get 'News, Sport and Showbiz' sent to their phone.

Insitutions

The Sun has a search engine linked to google and yahoo, which promotes and markets these institutions, as the audience are encouraged to use them by the use of advertising. The Carphone Warehouse are also advertised on the website, and this could be due to the latest 'Sun mobile', so readers are encouraged to invest in a new phone.
The other institutions are at the top of the website, which are
News To You Email Alerts Got A Story? Contact Us Site Map Make This Your Home Page

MEDIA TEXTS and CONTENT

There are lots of video clips on the website, especially in the 'Sun Exclusive' from the Video section for example this video http://www.thesun.co.uk/article/0,,11021-2006410749,00.html?channel=Sun%20Exclusive&clipID=1347_SUN1574

Viewers also use blogs on the site, allowing other viewers to read and view their blog, which has facts about them and pictures, and this is an easy way for consumers to maintain discussions.

There is the option of downloading games to your mobile, as well as playing them online.

The website offers a lot of podcasts to download, and also viewers can subscribe to the Film podcast, promoting the latest films at the cinema. There are also trailers of the latest Mr Bean film, which is marketted by an advertisment on the website.

Key Concepts of Theory

Interactivity, Non-linear, Immediacy, Flexibility/convenience, convergence

Heart Breakfast radio show

Heart Breakfast

The Heart Breakfast show runs from 6am to 9am on weekday mornings and there is a
Heart Breakfast webpage on the Heart radio site. On the site, it has a thank-you to viewers for making Heart Breakfast the 'Number 1 Breakfast show in London', which promotes the show and also makes listeners feel appreciated, as well as important in contributing to the show.

The site offers listeners to get a chance to enter the morning game Generation Gap where listeners from a wide age gap (child and adult) answer questions to win a prize of their choice. The game is sponsored by Munch Bunch Squashams - the kid's breakfast treat and so working with Heart get's children involved with listening to the station and encourages them to buy Munch Bunch Squashams.

The site also has an interview with Jamie and Harriet - the show's djs, where listeners can find out more about them as well as feel like they know them personally. Linked to this section of the site is the Heart Breakfast blog, where viewers can read the latest posts from the djs, similar to an online diary and again gives listeners the sense that they personally know the djs.

There are online clips, where listeners can watch the shows Funniest Bits from recorded interviews with celebrities, which listeners of the radio station would not be able to see from listening to the radio and so the website offers the ability to watch the videos online. They can also download podcasts.

On the website, there is also News and Travel, so viewers can check the latest travel and news details if they missed it on the show or if they are planning to travel on the roads/tubes.

Key Concepts of Theory

Interactivity, Non-linear, Flexibility/convenience, Reach, Narrowcasting

Heart radio station

Heart website

The Heart website is the addition to the radio station, but it has a lot more lifestyle information on the website. It allows listeners to listen to the radio online, as well as exclusive interviews, showbiz news and you can enter online competitions and get ideas from the radio station if you're staying in or going out. There are many different catorgories on the site, such as:

On Air
Music
Showbiz News
Competitions -
Staying In
Going Out
Lifestyle
Heart Dating
About Heart

AUDIENCES

The website seems to target a range of social groups, both male and female, as well as children. The website encourages the younger generation to get involved and win 'Munch Bunch squashams' - a healthy breakfast treat.

The website targets homeowners by offering the chance to win £1000 with Heart and British Gas.

The website also appeals to book lovers, more specifically women, as it offers viewers the chance to win a copy of Danielle Steel's novel, as well as her perfume. It targets and encourages children to read books by offering the audience the chance to be the first to see the new Harry Potter book covers.

The different sections on the website relate to different audiences. For example, there is a 'Heart Dating' section in which Heart has a dating direct, advice on how to read body language and also offers dating tips. This section of the website is targetted at single men and women and offers them the chance to find a partner.

INSTITUTIONS

There are many institutions involved with the Heart radio website, such as BBC with their advertising of The Apprentice and the institutions at the bottom of the webpage

Advertise on Heart

Contact Us
About Heart
Terms and Conditions

Privacy Policy
Newsletter
Site Accessibility

Key Concepts of Theory

Interactivity, Non-linear, Diversification

Skins webpage

Skins website

This is the website for the official Skins programme, which allows viewers to:
- catch up on episodes
- watch unseen Skins episodes
- enter competitions
- watch trailers for Skins


The website promotes the tv drama, as it offers viewers the chance to 'Get involved in the second series of Skins'.

It also offers exclusive content, latest updates and free downloads if you sign up to the 'Skins community' - making viewers feel like they are part of the show/ an exclusive community.


AUDIENCES

The main target audience of the website is teenagers and this is clear by the role models who are a 'group of mates from Bristol' who attend school. Before you enter the official site, there is a 'warning' that the site contains adult information and you should be 18 to enter the site. The programme is sponsored by BSM - a driving school, which again relates to the target audience as most teenagers learn to drive when they reach the driving age limit of 17.

The website offers wallpaper downloads, the chance to win free stuff and contains a link to the Skins myspace - a popular way to encourage teenagers to get more involved with Skins, as myspace is popular with the younger generation.

The website has differnt links to sub-sections on the site, such as 'Us', 'Sign up', 'Episodes', 'Unseen Skins', 'Competitions', 'Trailers', 'Forum', 'Myspace' Here, viewers can increase their knowledge of the show and feel more intimate with the characters, as they can get an insight into their character and lifestyle, as well as watch videos of each of the characters. However, the video's state they have content of an 'adult nature' - not suitable for 'youngsters'.
'Us' - gives brief descriptions of the characters, as well as their favourite actors, music, tv shows, pictures and links to their favourite websites. You can also watch video diaries of the character's.
'Sign up' - This is the place where you can become an extra special follower of the show. Members will receive weekly skins email alerts and have access to loads of exclusives and free stuff.

'Episodes' - If you miss an episode of Skins, this section of the site informs viewers when episodes are repeated, such as every Sunday night at 11pm and every Tuesday night at 10pm. You can also watch episode clips on the MySpace page, but most importantly you can download Skins from 4oD if you don't have E4. The link to 4oD promotes this website as part of the Channel 4 broadcaster.

'Unseen Skins' - Viewers can watch extra episodes of Skins, shot by the Skins community - again consumers feel like they are a part of the community, as they are watching special episodes.

'Competitions' - Redesign the Skins logo
Create music for Skins
Style the Skins characters
Create an animate character film
These competitions really encourage viewers to get involved with the Skins community.

'Trailers' - Viewers can watch trailers of all the episodes online.

'Forum' - The Skins forum offers viewers a chance to post all their views and thoughts on the programme, as well as reply to other people's. It is a great way for Skins fans to interact and builds up the Skins community.

'Myspace' - The Skins myspace is an extra feature to the programme's website, and interactive for viewers, as they can add Skins as their friends, view pictures and post comments. It again is appealing to the target audience, as most teenagers use Myspace.

Key Concepts of Theory

Interactivity, Narrowcasting

Webpage - Entertainment on Channel 4

The webpage for the entertainment section on the channel 4 website provides access for consumers to visit sections on film, games, music and sport as well as links to tv shows such as Shipwrecked, Ugly Betty, Desperate Housewives, Hollyoaks and Deal or No Deal. The webpage isn't particularly replacing anything, but it does offer more to viewers than the services on teletext or even television guides. The entertainment section of the site offers consumers a sub-genre, and is particularly aimed at the younger audiences with it's advertisments of youth appealing programmes, such as Skins as well as modern and upcoming bands/artists. The site also has TV listings, which sort of replaces the conventional TV guide, as it is more convienet for the consumer to check what's on the television using the easy accessible TV listing guide.

AUDIENCES and SOCIAL GROUPS

The entertainment site on the Channel 4 webpage is aimed mainly at the younger generation and music fans as most of the programmes in this section are targetted at them. The interactive features of play games, listen to music and watch music videos online, as well as watch special episodes of Skins allow for audiences to consume the media differently, as they have more options and choice. The website also relates to film lovers, and has a link to the Film4 website where viewers can read the latest film reviews. http://www.channel4.com/film/?hpos=Film4

INSTITUTIONS

There are advertisements on the site, and Orange benefit from marketting their mobile phones, as part of ways to consume some of the media on the site are to download episodes and music to their phones.

There are also the same institutions advertised at the bottom of the page, as those on the main Channel 4 site:

Shop
About C4
Jobs
Access Advice
Contact Us
Terms and Conditions
Privacy
Help
Advertising on 4

CONCEPTS OF THEORY

Immediacy

Interactivity

Mainstream Broadcaster - Channel 4

THE WEBSITE - Relevance, technology involved

The channel 4 website is addition to the broadcaster’s main channel and related channels, such as E4, More4 and Film4. The website isn’t replacing anything, but acts as an additional to the programmes shown on channel 4, giving viewers to opportunity to read more about their favourite programmes online, as well as upcoming shows. There are lots of interactive features on the website, allowing the audience to click onto programme-related websites and browse the other broadcaster channels. There are also video tours of house (Grand Designs), watch clips from films (Film4) watch music videos (E4) and play/download games online.

IT'S RELATION TO SOCIAL GROUPS

The website is targeted at a range of social groups, appealing to them by the use of different categories:
• Home
• Watch online
• TV
• Entertainment
• Lifestyle
• News
• Documentaries
• Interactive
• And the different broadcaster channels – E4 (teenagers)
More4 (adults)
Film4 (film fans)

The audience are using the website to consume media, as they can access different areas of media, such as the News - they can watch ‘catch-up’ episodes of the show
Use 4od to download Dispatches
Read the latest news stories, home and world wide
Check out the weather

The audience are also using the website to:
• read reviews of the top films and ‘Must see movies’
• play and download games online
• listen to the latest music and watch music videos
• specials, such as ‘Friends quiz’, ‘Name that film’, ‘Game of the day’

THE USE AND OFFER OF THE WEBSITE

The audience are using the website to consume music and film, whereas before they may have used specific film or music websites. They are also able to explore their favourite programmes and watch/download special episodes.

The website offers a whole variety of features, such as video tours of houses on Grand Designs, watch exclusive episodes of Skins, play games and guess the age of viewers who have placed photos on the website for the programme 10 years younger.

INSTITUTIONS

The institutions involved on the channel 4 website can be found at the bottom of the webpages and these are:
Shop
About C4
Jobs
Access Advice
Contact Us
Terms and Conditions
Privacy
Help
Advertising on 4
The institutions have html links, which takes the viewer to the different institutional site and the benefits they gain are - quick and easy access for the audience
simple distribution and marketting





MEDIA TEXT AND CONTENT

Games

Music (podcasts)

http://www.channel4.com/film/video/trailers_clips.html

Artist/Band reviews




CONCEPTS OF THEORY

Proliferation, Interactivity, Non-linear, Flexibility/conveience, convergence, Immediacy

Nacho Libre - online film marketting

The distributors have used the internet as a tool to:
1) Market/promote the film
2) Attract the audience

CLICKING ON TO THE 'NACHO LIBRE' WEBSITE...

Before you enter the website, the distributors have placed an advertisment of the film dvd, giving the audience the opportunity to purchase the dvd online by clicking on the interactive button, as well as the additional extras that the dvd contains. It is an attractive website as it is bright, bold and simple with the chose of entering the official website in English, Spanish, French or German. It also uses language related to the film, such as "Stretchy Pants", which is humerous and familiarises the audience with the film.

ENTERING THE OFFICIAL SITE...

As you enter the site, dialogue plays from the film, instantly relating the film to the website. Again, the bright colours and simple layout are attratctive as the audience and also make the website easy to explore. The use of interactivity and 'Create your own Nacho comic'promotes the film, by inviting the audience to be part of it. The menu is made up of pictures of the characters from the film, and when you hover the mouse over the icons, there are different options available, such as select clips/trailers from the film and look at cast and crew profiles, which all together helps promote the film. On the website, again the audience are given the chance to purchase the dvd online, and you can also listen to the 'Nacho Libre' soundtrack.

Key Concepts of Theory

Interactivity, Reach, Vertical Intergration

Welcome blog

Hello, this is my new blog for media! I am going to start with the fun website of...Nacho Libre!

Welcome to your new tech blog

happy blogging nat! from ms b