Mainstream Broadcaster - Channel 4

THE WEBSITE - Relevance, technology involved

The channel 4 website is addition to the broadcaster’s main channel and related channels, such as E4, More4 and Film4. The website isn’t replacing anything, but acts as an additional to the programmes shown on channel 4, giving viewers to opportunity to read more about their favourite programmes online, as well as upcoming shows. There are lots of interactive features on the website, allowing the audience to click onto programme-related websites and browse the other broadcaster channels. There are also video tours of house (Grand Designs), watch clips from films (Film4) watch music videos (E4) and play/download games online.

IT'S RELATION TO SOCIAL GROUPS

The website is targeted at a range of social groups, appealing to them by the use of different categories:
• Home
• Watch online
• TV
• Entertainment
• Lifestyle
• News
• Documentaries
• Interactive
• And the different broadcaster channels – E4 (teenagers)
More4 (adults)
Film4 (film fans)

The audience are using the website to consume media, as they can access different areas of media, such as the News - they can watch ‘catch-up’ episodes of the show
Use 4od to download Dispatches
Read the latest news stories, home and world wide
Check out the weather

The audience are also using the website to:
• read reviews of the top films and ‘Must see movies’
• play and download games online
• listen to the latest music and watch music videos
• specials, such as ‘Friends quiz’, ‘Name that film’, ‘Game of the day’

THE USE AND OFFER OF THE WEBSITE

The audience are using the website to consume music and film, whereas before they may have used specific film or music websites. They are also able to explore their favourite programmes and watch/download special episodes.

The website offers a whole variety of features, such as video tours of houses on Grand Designs, watch exclusive episodes of Skins, play games and guess the age of viewers who have placed photos on the website for the programme 10 years younger.

INSTITUTIONS

The institutions involved on the channel 4 website can be found at the bottom of the webpages and these are:
Shop
About C4
Jobs
Access Advice
Contact Us
Terms and Conditions
Privacy
Help
Advertising on 4
The institutions have html links, which takes the viewer to the different institutional site and the benefits they gain are - quick and easy access for the audience
simple distribution and marketting





MEDIA TEXT AND CONTENT

Games

Music (podcasts)

http://www.channel4.com/film/video/trailers_clips.html

Artist/Band reviews




CONCEPTS OF THEORY

Proliferation, Interactivity, Non-linear, Flexibility/conveience, convergence, Immediacy