Myspace

Myspace is a world wide internet site that allows consumers to create and customise their own profile page for their friends and other people to view. Consumers can leave blogs on their site, which replaces the older blogging sites that were used just for keeping online diaries, as now consumers can add pictures, insert music onto their page, write an 'about me' section write their favourite bands, music, shows, books etc and there is an options section for viewers to add you as a friend or send a message. Consumers can also leave comments on the persons homepage.

AUDIENCES

The Myspace blog relates to all audiences and social groups, although it is more widely used amongst teenagers and young adults. It is also used by bands to promote their music, and some popular TV shows, such as Skins have a myspace to market the programme.

The audience have so many options for what they can do on myspace, but it is mainly used to chat to friends and put pictures, videos and keep blogs. The myspace i chose to use for a case study is an American male's, with the myspace name Belegarth. Audiences can choose the name they would like to appear above their picture on their profile, as well as a slogan and details of their age and gender. This person has a selection of picture slideshows, which enables him to put a number of pictures onto his home page and they play in a slideshow format. He also has an 'About me' blurb, which gives details of his hobbies.

There is a friends section on the home page, which allows consumers to have links to their selection of top friends' webpages and also displays their picture and name. It is only possible to leave a comment if you are a friend of the person's home page, but everyone can view the comments. On Belegarth's homepage in the comments section, people have posted pictures and this can also be used to advertise gigs if bands choose to post flyers on the webpage.

The other option consumers have on Myspace, is to upload videos, and you can only do this by uploading a video via 'YouTube' - this promotes and markets the website as consumers are encouraged to use it. The Myspace i used for a case study had a video on their homepage.

MEDIA TEXTS or CONTENT

The media involved in the Myspace site is video clips of the consumer posted via YouTube, blogs, and artist Redman.

CONCEPTS of THEORY

Interactivity, Personalisation, Convergence