The webpage for the entertainment section on the channel 4 website provides access for consumers to visit sections on film, games, music and sport as well as links to tv shows such as Shipwrecked, Ugly Betty, Desperate Housewives, Hollyoaks and Deal or No Deal. The webpage isn't particularly replacing anything, but it does offer more to viewers than the services on teletext or even television guides. The entertainment section of the site offers consumers a sub-genre, and is particularly aimed at the younger audiences with it's advertisments of youth appealing programmes, such as Skins as well as modern and upcoming bands/artists. The site also has TV listings, which sort of replaces the conventional TV guide, as it is more convienet for the consumer to check what's on the television using the easy accessible TV listing guide.
AUDIENCES and SOCIAL GROUPS
The entertainment site on the Channel 4 webpage is aimed mainly at the younger generation and music fans as most of the programmes in this section are targetted at them. The interactive features of play games, listen to music and watch music videos online, as well as watch special episodes of Skins allow for audiences to consume the media differently, as they have more options and choice. The website also relates to film lovers, and has a link to the Film4 website where viewers can read the latest film reviews. http://www.channel4.com/film/?hpos=Film4
INSTITUTIONS
There are advertisements on the site, and Orange benefit from marketting their mobile phones, as part of ways to consume some of the media on the site are to download episodes and music to their phones.
There are also the same institutions advertised at the bottom of the page, as those on the main Channel 4 site:
CONCEPTS OF THEORY
Immediacy
Interactivity
3 comments:
ciao natalia,
sonno fatto il pantalone.
ce seniorita.
paolo x
pauls comment is crap.
and i smell
zoe.
i hate paul.
from zoe actually
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