Playstation 3The Playstation 3 has been labelled by Sony as 'cutting-edge' technology and a 'revolutionised system'. It's sleek and stylish design makes it an attractive product and a 'must have' as the latest gaming technology.
The features of this product are very beneficial for consumers/gamers, as the advanced technology provides a wider range of options to use the PS3 for and the high quality makes it a more immersive experience for the 
audience. The features of the PS3 are:
audience. The features of the PS3 are: Remote Play - Consumers can play games across the PS3 and PSP via Wireless. You can play music and video files, as well as accessing the Internet.
PS3 system Home Menu - Photo, Music, Video, Network and Friends. You can also use the Slideshow and Photo Album, which creates a montage of your images. The Home Menu is very simple and easy to use, keeping consumers content and also looks very much like an internet selection page.
Music and Video - Can listen to music or watch trailers for movies and games.
Music and Video - Can listen to music or watch trailers for movies and games.
Games - Has a hu
ge storage which is great for storing files but also saving games.
ge storage which is great for storing files but also saving games. The High Definition imagery make games more realistic.
The characters are, imaginative and believable. The visuals of lifelike worlds and vivid characters form realistic and immersive gaming.
Blu-ray Disc - More data can be squeezed onto a Blu-ray Disc (BD), even though it's the same size as a traditional DVD, which makes it ideal for High Definition.
Blu-ray Disc - More data can be squeezed onto a Blu-ray Disc (BD), even though it's the same size as a traditional DVD, which makes it ideal for High Definition.
Real time processing - the graphics, sound, physics are worked out as events in the game actually happen - in 'real time', which again make the game seem more realistic. 
Accessories -
S VIDEO cable
Component AV cable
HDMI cable
AV cable
Blu-ray disc remote control
SIXAXIS Wireless controller
This is also known as Vertical Intergration, as the additional products encourage consumers to invest in them to benefit their gaming experience, therefore Sony make more money.
AUDIENCES
The main target group are teenage males and young male adults, as these are the audiences who mostly invest in gaming products. However, an interview with one of Playstation 3's producers said that the product is also aimed at Playstations fans/devotees, as they are likely to invest in the latest Sony technology due to customer loyalty. The product also targets working males who are fairly wealthy, as the Playstation 3 is quite expensive, but also because the stylish and sophisticated design makes the Playstation 3 an attractive product to young, stylish men.
INSTITUTIONS
The main profitting institution is Sony, their product is mass marketted and very popular, but they also advertise their other products such as PSP and accessories to work with the PS3.
EA Games are also benefitting, as their games are being marketted on the website.
EA Games are also benefitting, as their games are being marketted on the website.CONCEPTS of THEORY
Personalisation, Quality, Convergence, Vertical integration
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