Nacho Libre - online film marketting

The distributors have used the internet as a tool to:
1) Market/promote the film
2) Attract the audience

CLICKING ON TO THE 'NACHO LIBRE' WEBSITE...

Before you enter the website, the distributors have placed an advertisment of the film dvd, giving the audience the opportunity to purchase the dvd online by clicking on the interactive button, as well as the additional extras that the dvd contains. It is an attractive website as it is bright, bold and simple with the chose of entering the official website in English, Spanish, French or German. It also uses language related to the film, such as "Stretchy Pants", which is humerous and familiarises the audience with the film.

ENTERING THE OFFICIAL SITE...

As you enter the site, dialogue plays from the film, instantly relating the film to the website. Again, the bright colours and simple layout are attratctive as the audience and also make the website easy to explore. The use of interactivity and 'Create your own Nacho comic'promotes the film, by inviting the audience to be part of it. The menu is made up of pictures of the characters from the film, and when you hover the mouse over the icons, there are different options available, such as select clips/trailers from the film and look at cast and crew profiles, which all together helps promote the film. On the website, again the audience are given the chance to purchase the dvd online, and you can also listen to the 'Nacho Libre' soundtrack.

Key Concepts of Theory

Interactivity, Reach, Vertical Intergration