The Heart website is the addition to the radio station, but it has a lot more lifestyle information on the website. It allows listeners to listen to the radio online, as well as exclusive interviews, showbiz news and you can enter online competitions and get ideas from the radio station if you're staying in or going out. There are many different catorgories on the site, such as:
AUDIENCES
The website seems to target a range of social groups, both 
male and female, as well as children. The website encourages the younger generation to get involved and win 'Munch Bunch squashams' - a healthy breakfast treat.
male and female, as well as children. The website encourages the younger generation to get involved and win 'Munch Bunch squashams' - a healthy breakfast treat.The website targets homeowners by offering the chance to win £1000 with Heart and Br
itish Gas.
itish Gas.The website also appeals to book lovers, more specifically women, as it offers viewers the chance to win a copy of Danielle Steel's novel, as well as her perfume. It targets and encourages children to read books by offering the audience the chance to be the first to see the new Harry Potter book covers.
The different sections on the website relate to different audiences. For example, there is a 'Heart Dating' section in which Heart has a dating direct, advice on how to read body language and also offers dating tips. This section of the website is targetted at single men and women and offers them the chance to find a partner.
INSTITUTIONS
There are many institutions involved with the Heart radio website, such as BBC with their advertising of The Apprentice and the institutions at the bottom of the webpage
Key Concepts of Theory
Interactivity, Non-linear, Diversification
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