Vlog

A Vlog is a blog that includes a video. Whereas Blogs are used as online diaries where other viewers can read what the consumer has written, Vlogs combine an embedded video or video link with it. This can be of a video that they have made themselves, or celebrity videos, such as music videos.



This is the music video for Ok Go's 'Here it goes again'. It is placed on YouTube for free viewing, where viewers can leave their comments and responses, with a link to their video page and it also has the time of how long ago the comment was posted. This enables the consumer to keep a track of how often their video is viewed and how popular it is by the number of responses.



YouTube is the most popular Video blogging site, as it it used by millions of people world wide. It's free access, easy to use and immediacy make it very popular among consumers and the site targets a wide range of people, from children to adults. Consumers can upload videos they have created or clips that they have recorded on their phone onto the YouTube site, which allows many people to view their video and give them feedback, by leaving comments below.

YouTube is a particularly useful site for aspiring film makers, as it is a convenient way to get their videos noticed. There is a channels section for Commedians, Directors and musicians, and these are members who post a series of videos, making it easy for them to get noticed. The site also arranges the videos into different catorgories, making it easy for viewers to find niche channels or you can search for a video if you know it's title.

Consumers can freely watch the videos on YouTube, but they can also sign up to the site, where they can then upload and watch 'My videos', save their favourite videos, and create playlists. A community is created by consumers finding, joining and creating video groups to connect with people with similar interests, where they can comment and reply on eachother's videos.

As well as being able to watch and upload videos on the site YouTube, the website now allows consumers to upload and post videos via Myspace - a popular website among teenagers. To be able to upload videos however, you must sign up to the site, but this is free and easy so consumers aren't desuaded.

MEDIA TEXTS or CONTENT
Email, video embedded codes

CONCEPTS of THEORY
Interactivity, personalisation, diversification, online surveillance, narrowcasting
Democratisation - YouTube is used worldwide