Skins webpage

Skins website

This is the website for the official Skins programme, which allows viewers to:
- catch up on episodes
- watch unseen Skins episodes
- enter competitions
- watch trailers for Skins


The website promotes the tv drama, as it offers viewers the chance to 'Get involved in the second series of Skins'.

It also offers exclusive content, latest updates and free downloads if you sign up to the 'Skins community' - making viewers feel like they are part of the show/ an exclusive community.


AUDIENCES

The main target audience of the website is teenagers and this is clear by the role models who are a 'group of mates from Bristol' who attend school. Before you enter the official site, there is a 'warning' that the site contains adult information and you should be 18 to enter the site. The programme is sponsored by BSM - a driving school, which again relates to the target audience as most teenagers learn to drive when they reach the driving age limit of 17.

The website offers wallpaper downloads, the chance to win free stuff and contains a link to the Skins myspace - a popular way to encourage teenagers to get more involved with Skins, as myspace is popular with the younger generation.

The website has differnt links to sub-sections on the site, such as 'Us', 'Sign up', 'Episodes', 'Unseen Skins', 'Competitions', 'Trailers', 'Forum', 'Myspace' Here, viewers can increase their knowledge of the show and feel more intimate with the characters, as they can get an insight into their character and lifestyle, as well as watch videos of each of the characters. However, the video's state they have content of an 'adult nature' - not suitable for 'youngsters'.
'Us' - gives brief descriptions of the characters, as well as their favourite actors, music, tv shows, pictures and links to their favourite websites. You can also watch video diaries of the character's.
'Sign up' - This is the place where you can become an extra special follower of the show. Members will receive weekly skins email alerts and have access to loads of exclusives and free stuff.

'Episodes' - If you miss an episode of Skins, this section of the site informs viewers when episodes are repeated, such as every Sunday night at 11pm and every Tuesday night at 10pm. You can also watch episode clips on the MySpace page, but most importantly you can download Skins from 4oD if you don't have E4. The link to 4oD promotes this website as part of the Channel 4 broadcaster.

'Unseen Skins' - Viewers can watch extra episodes of Skins, shot by the Skins community - again consumers feel like they are a part of the community, as they are watching special episodes.

'Competitions' - Redesign the Skins logo
Create music for Skins
Style the Skins characters
Create an animate character film
These competitions really encourage viewers to get involved with the Skins community.

'Trailers' - Viewers can watch trailers of all the episodes online.

'Forum' - The Skins forum offers viewers a chance to post all their views and thoughts on the programme, as well as reply to other people's. It is a great way for Skins fans to interact and builds up the Skins community.

'Myspace' - The Skins myspace is an extra feature to the programme's website, and interactive for viewers, as they can add Skins as their friends, view pictures and post comments. It again is appealing to the target audience, as most teenagers use Myspace.

Key Concepts of Theory

Interactivity, Narrowcasting