Thursday, 29 March 2007

Fan Website

Gilmore Girls Unofficial Fansite
A fansite is a website created and maintained by fans or devotees interested in a celebrity, show or a particular cultural phenomenon, such as a movie, comic, band, or game.
Fansites may offer sepcialised information on the subject e.g.
  • episode listings
  • biographies of cast/characters
  • pictures or screensavers
  • download or watch trailers/cast interviews
  • links to similar fansites
  • the chance to talk to other fans
The majority of fan websites feature things such as discussion boards, polls, and news, which helps consumers to feel involved and also keeps them up to date with the product/subject. Television fan sites, such as Eastenders usually contain storyline plots also known as 'spoilers' in the discussion forums.
A fansite doesn't replace anything, but it gives fans the chance to create and devote their own website to their interest. The fansite I looked at was made by fans of an American TV show called 'Gilmore Girls'. The website has a navigation section, where it offers:

The website is involved with Google, as it markets the site with search engine links. This benefits Google, as consumers are encouraged to use it to search more into the programme.

AUDIENCES
The site targets niche audiences and the homepage has loads of posts from fellow fans, who leave comments about the show and themselves. There is also a forum, in which fans can take part in discussions about the show. There is also a 'Shout box', where viewers leave their name, email address and their 'shout' (comment). They can also add an icon, which is personalisation. Fansites create a community/bring together niche audiences, who can share their opinions and interests in the site topic. The fansite i looked at features 'Show Fashion', which is enticing for the audience as they can copy their favourite characters styles. The amateur sites often offer a lot more than the official sites, although the layout and design is a lot simpler.
CONCEPTS of THEORY
Interactivity, personalisation, Diversification, Narrowcasting

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