The Sun newspaper onlineThe website for the Sun newspaper can be looked as possibly replacing the printed newspaper, because you can read all the latest news stories online, plus sports news, as well as get a lot more out of the website. Readers can 'join discussions' and post comments on each news story and there are even EXCLUSIVE news stories on the website. The site is non-linear, as viewers can choose which stories they want to read and in which order, as well as surf around other aspects of the site.
There is a 'Sun Justice' section on the site, which names and shames yob vandels, has information on crime stoppers as well as rape victim hotlines. Viewers can watch videos of criminals and video reports - something they wouldn't be able to do just reading the paper. There are 'Sun discussions', which encourages online viewers to get involved and voice their opinion on crime.AUDIENCES
The website relates mainly to adults from a variety of social groups. Men are targetted with the sports, wrestling and motors sections, as well as the page 3 and 'Superbabes' sections. The website also targets showbiz fans, who are interested in the latest celebrity news. The targetting of women on the website is shown through it's 'Woman', dieting and real life sections. The advertising of Bingo, Casino, Poker and Betting targets the gambling section of society. There are also sections to target travellers/holiday makers, such as Travel and Sun City - a clever play on words of the popular action film 'Sin City', which readers will be familiar with.
The audience are offered a lot more with the online website of the Sun, as they can watch videos, download podcasts, play games online, share their views by posting comments and joining in with discussions and watch 'Deidre's video casebook' as opposed to reading it.
There is a lot of audience interactivity, as they are encouraged to enter competitions online, play games, watch videos and read the news stories, send in video clips and stories and join discussions by signing up to 'My Sun' - making viewers part of the Sun community. T
here is also 'Sun mobile', where readers can get 'News, Sport and Showbiz' sent to their phone.Insitutions
The Sun has a search engine linked to google and yahoo, which promotes and markets these institutions, as the audience are encouraged to use them by the use of advertising. The Carphone Warehouse are also advertised on the website, and this could be due to the latest 'Sun mobile', so readers are encouraged to invest in a new phone.
The other institutions are at the top of the website, which are
News To You Email Alerts Got A Story? Contact Us Site Map Make This Your Home Page
MEDIA TEXTS and CONTENT
There are lots of video clips on the website, especially in the 'Sun Exclusive' from the Video section for example this video http://www.thesun.co.uk/article/0,,11021-2006410749,00.html?channel=Sun%20Exclusive&clipID=1347_SUN1574
Viewers also use blogs on the site, allowing other viewers to read and view their blog, which has facts about them and pictures, and this is an easy way for consumers to maintain discussions.There is the option of downloading games to your mobile, as well as playing them online.
The website offers a lot of podcasts to download, and also viewers can subscribe to the Film podcast, promoting the latest films at the cinema. There are also trailers of the latest Mr Bean film, which is marketted by an advertisment on the website.
Key Concepts of Theory
Interactivity, Non-linear, Immediacy, Flexibility/convenience, convergence
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