Heart Breakfast
The Heart Breakfast show runs from 6am to 9am on weekday mornings and there is a
Heart Breakfast webpage on the Heart radio site. On the site, it has a thank-you to viewers for making Heart Breakfast the 'Number 1 Breakfast show in London', which promotes the show and also makes listeners feel appreciated, as well as important in contributing to the show.
The site offers listeners to get a chance to enter the morning game Generation Gap where listeners from a wide age gap (child and adult) answer questions to win a prize of their choice. The game is sponsored by Munch Bunch Squashams - the kid's breakfast treat and so working with Heart get's children involved with listening to the station and encourages them to buy Munch Bunch Squashams.
The site also has an interview with Jamie and Harriet - the show's djs, where listeners can find out more about them as well as feel like they know them personally. Linked to this section of the site is the Heart Breakfast blog, where viewers can read the latest posts from the djs, similar to an online diary and again gives listeners the sense that they personally know the djs.
There are online clips, where listeners can watch the shows Funniest Bits from recorded interviews with celebrities, which listeners of the radio station would not be able to see from listening to the radio and so the website offers the ability to watch the videos online. They can also download podcasts.
On the website, there is also News and Travel, so viewers can check the latest travel and news details if they missed it on the show or if they are planning to travel on the roads/tubes.
The Heart Breakfast show runs from 6am to 9am on weekday mornings and there is a
Heart Breakfast webpage on the Heart radio site. On the site, it has a thank-you to viewers for making Heart Breakfast the 'Number 1 Breakfast show in London', which promotes the show and also makes listeners feel appreciated, as well as important in contributing to the show.
The site offers listeners to get a chance to enter the morning game Generation Gap where listeners from a wide age gap (child and adult) answer questions to win a prize of their choice. The game is sponsored by Munch Bunch Squashams - the kid's breakfast treat and so working with Heart get's children involved with listening to the station and encourages them to buy Munch Bunch Squashams.
The site also has an interview with Jamie and Harriet - the show's djs, where listeners can find out more about them as well as feel like they know them personally. Linked to this section of the site is the Heart Breakfast blog, where viewers can read the latest posts from the djs, similar to an online diary and again gives listeners the sense that they personally know the djs.
There are online clips, where listeners can watch the shows Funniest Bits from recorded interviews with celebrities, which listeners of the radio station would not be able to see from listening to the radio and so the website offers the ability to watch the videos online. They can also download podcasts.
On the website, there is also News and Travel, so viewers can check the latest travel and news details if they missed it on the show or if they are planning to travel on the roads/tubes.
Key Concepts of Theory
Interactivity, Non-linear, Flexibility/convenience, Reach, Narrowcasting
1 comment:
oi nat!
you're getting a bit keeen.
i throught i was getting admiring messages from a sexy yr 13- but it was just ryan :(
how about a comment from you? THAT didnt happen did it!
brighten.up.my.blogxxxxxx(bt)
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